PRIVACY POLICY

1. Introduction

This Privacy Policy explains how Professional Hockey League Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you sign up for early access or marketing communications.

We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

2. Data Controller

Professional Hockey League Ltd is the data controller responsible for your personal data.

3. Personal Data We Collect

When you sign up via our website, we collect the following personal data:

• Email address

We do not collect any special category (sensitive) personal data.

4. How We Use Your Data

We use your email address to send you marketing communications about the Professional Hockey League, including:

• Launch updates
• Ticket presales
• Exclusive content

5. Legal Basis for Processing

We process your personal data based on your consent. By signing up and opting in, you agree to receive marketing communications from us. You can withdraw your consent at any time (see Section 9).

6. Sharing Your Data

We do not sell your personal data. We may share your data with trusted third-party service providers who help us operate our email communications (for example, email marketing platforms). These providers are contractually required to keep your data secure and use it only on our instructions.

7. International Transfers

Some of our service providers may be located outside the United Kingdom. Where this occurs, we ensure your personal data is protected using appropriate safeguards, such as UK adequacy regulations or Standard Contractual Clauses (SCCs).

8. Data Retention

We will retain your email address until you unsubscribe from our marketing communications or we determine the data is no longer necessary. We may periodically review and delete inactive records.

9. Your Rights

Under UK data protection law, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Withdraw your consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at privacy@phlsport.com.

10. Unsubscribing

You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link in any email we send you, or by contacting us directly.

11. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

12. Cookies and Tracking

Our website may use cookies or basic analytics tools. Where applicable, further information will be provided in a separate Cookie Policy.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last updated” date.